Pact Group Wins Silver in 2015 Melbourne Design Awards for Slurpee Stretch Cup Innovation
In collaboration with 7Eleven and The Promotions Factory (TPF), Pact Group has won the Silver Award in the 2015 Melbourne Design Awards for the Slurpee Stretch Cup Innovation. The awards celebrates creative and innovative design for either a component or overall product. Consideration given to aspects that relate to human usage, aesthetics, selection of components and materials, and the resolution of assembly, manufacturing and the overall function.
The brief was to design a cup that allows customers to stretch it to fill as much or as little as they like and, offers Slurpee fans additional value through a cup that is novel, unique, vibrant and memorable.
The results was a unique stretch cup designed with a concertina style mechanism that stretches and shrinks to the level the consumer needs it to be (capacity of 1L). Six vibrant colours were selected to bring energy to the design and logo specifically designed for the product moulded into the side of the cup.
Social media went into overdrive when the promotion commenced with over 25,000 engagement posts on 2 posts and record sales results!
The Australia wide promotion runs for 3 months from September to November 2015.